BUS. 166 The Business PlanBUS. 166: The Business Plan OER Reader is a compilation of Entrepreneurship and Innovation Toolkit, Exploring Business, Introduction to Business, and Organizational Behavior, 11.2: Creating a Marketing Strategy, 4.6 SWOT Analysis, 8.3: The Marketing Plan, Entrepreneurship, Financial Management for Small Businesses and, Financing Entrepreneurship shared under various CC licenses, by Soledad McCarthy for Skyline College ZTC Early Adopter Program and is licensed CC BY-NC-SA 4.0 international, unless otherwise indicated.