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Business Research

Get started with Company Research

  1. Company's website (free)- Don't overlook information that can be found on a company's website such as company history, mission/vision statement (as available), 10-K/Annual Report (public companies), media/news/press releases. Check out "For Investors," "About Us," or similar links. 
  2. Annual Report - Public companies are required to file an annual report to the U.S. government, known as a 10-K. These reports will often include a section on the company's history.
  3. Company profiles in library databases- Check out the Library's Business Databases for company and industry-related information.  Look for MarketLine Reports on public companies.
  4. It is more difficult to find information on Private companies (those that are not traded on a public stock exchange like The New York Stock Exchange NYSE or the NASDAQ)

Company Profiles and SWOT Analysis